“I could easily spend my entire workday here”: How the city of Järvenpää relies on Navigora
The City of Järvenpää’s Business and Economic Development Services uses Navigora to analyse local businesses, evaluate incoming investors and back up decisions with reliable, up-to-date data.
The challenge: Reliable company data for confident decision-making
Järvenpää is a city of nearly 46,000 residents in the Uusimaa region—and, by population density, the fourth most densely populated municipality in Finland. Susanna Aramo works as Business Services Manager at the City of Järvenpää’s Business and Economic Development Services.
Aramo’s role involves analysing the condition of local and incoming companies, along with their financials and employment figures. Before Navigora, the team didn’t have a system that could provide the comprehensive company information their work required.
The solution: Company intelligence built into daily decisions
Navigora has been part of Aramo’s toolkit for around 4–5 years and has become central to her work. She regularly pulls baseline data on Järvenpää’s existing business landscape, getting the information she needs quickly enough to support real decisions—for example, when the city’s administrative director needed background on a local company, Aramo could check its status in Navigora and pull the relevant reports right away.
With Navigora, the team can:
access comprehensive company data for informed decision-making
compare municipalities and industries using ready-made reports
evaluate companies investing in the region
present reliable business insights to stakeholders and decision-makers
The platform is now in near-daily use, and Aramo credits this to how user-friendly it is and how current the data stays. When the city sells a business plot to an incoming company, for instance, she can quickly check the essentials: how the company is doing financially and how many people it employs.
A valuable solution that provides tremendous support in my daily work.
— Susanna Aramo, Business Services Manager, City of Järvenpää Business and Economic Development Services
The results: Easier comparisons, stronger reporting, more to come
Since adopting the municipality comparison feature, Aramo has found it easier to compare regions, spot growth companies and look into businesses operating anywhere in Finland—information that’s also simple to present to decision-makers, for example when showing how Järvenpää’s business landscape compares to neighbouring municipalities.
Aramo is also looking forward to Navigora’s upcoming CRM integration, which will add new capabilities to the customer relationship management system her team already uses.
If I had unlimited time, I could easily spend my entire workday in Navigora. There’s so much valuable information available.
— Susanna Aramo, Business Services Manager, City of Järvenpää Business and Economic Development Services
The impact
Faster access to comprehensive company intelligence
Better support for business and investment decisions
Easier regional and industry comparisons
Reliable data for reporting and stakeholder communication
Navigora helps Järvenpää’s Business and Economic Development Services turn company data into decisions the whole city can rely on.
