Evaluate company creditworthiness, identify potential risks and make smarter business decisions.
Before entering a new business relationship, offering payment terms or investing time in a potential customer, it helps to understand the company’s financial position.
Navigora Score makes that easier by turning complex financial data into a simple credit rating from 0 to 5 stars.
With just a glance, you can assess a company’s financial reliability, identify potential risks and make better-informed decisions. Whether you’re qualifying sales prospects, evaluating customers or reviewing business partners, Navigora Score helps you know where to focus your attention.
In this guide, we’ll walk through how to use Navigora Score in your daily workflow.
Step 1: Check a company’s credit rating
Start by searching for a company in Navigora and opening its company profile.
The Navigora Score provides an immediate overview of the company’s creditworthiness on a scale from 0 to 5 stars.
A higher rating generally indicates stronger financial stability and a lower estimated risk of bankruptcy, while a lower rating suggests that closer financial assessment may be needed.
For example:
5 stars: Excellent creditworthiness and a relatively low estimated financial risk.
3 stars: Satisfactory creditworthiness, with potential factors worth reviewing.
1 star: Poor creditworthiness and an elevated estimated financial risk.
The score gives you a useful starting point without having to interpret multiple financial statements yourself.
However, remember that a credit rating is a risk assessment, not a guarantee of future financial performance.
Step 2: Identify potential financial risks
Once you’ve checked the rating, take a closer look at companies that may require additional attention.
A lower Navigora Score can indicate a higher risk of financial difficulties. This is particularly relevant when considering new customers, suppliers or business partners.
Before making a decision, review additional information such as:
Profitability: Is the company generating sustainable profits?
Solvency: Does the company have a healthy financial structure?
Liquidity: Can the company meet its short-term financial obligations?
Payment information: Are there recorded payment defaults or other warning signs?
Financial development: Has the company’s financial position improved or weakened over time?
For example, if a potential customer has a low rating, you might consider requesting advance payment, offering shorter payment terms or conducting further financial checks before signing an agreement.
The goal is not necessarily to avoid lower-rated companies, but to understand the risks before committing resources or extending credit.
Step 3: Qualify and prioritise sales prospects
Not every potential customer represents the same opportunity.
A company might be a perfect match for your product or service but lack the financial capacity to make a significant purchase.
Navigora Score helps you add financial reliability to your prospect qualification process.
For example, you can prioritise companies that:
Match your ideal customer profile.
Operate in your target industry or market.
Meet your preferred revenue or employee criteria.
Have a Navigora Score that meets your chosen risk threshold.
Example: Your sales team is looking for Finnish manufacturing companies with at least €5 million in annual revenue and a Navigora Score of 3.5 stars or higher.
By combining financial criteria with other company information, you can build a more relevant target group and spend less time researching companies that may not meet your requirements.
A strong credit rating does not automatically make a company a good sales prospect, but it adds another useful dimension to your qualification process.
Step 4: Filter and compare companies
Navigora Score becomes even more useful when combined with company search and comparison features.
Instead of evaluating companies individually, you can use the rating alongside other criteria to identify suitable groups of businesses.
For example, you might search for companies with:
A minimum credit rating of 3.5 stars.
Annual revenue above €2 million.
More than 20 employees.
Operations in a selected industry or location.
You can also compare potential customers, suppliers or partners to understand differences in their financial position.
Imagine evaluating two companies with similar revenue and employee counts. One has a rating of 4.5 stars, while the other has 2 stars.
Although both companies may appear commercially attractive, the difference in credit ratings suggests that their financial risks deserve different levels of attention.
Use the score together with financial statements, growth indicators and other company information to build a more complete picture.
Step 5: Monitor companies and financial changes
A company’s financial situation can change over time.
A business that appears financially stable today may experience declining profitability, increasing debt or other changes that affect its future outlook.
That’s why company evaluation shouldn’t end after the first check.
With Navigora Signals, you can monitor selected companies and follow relevant changes in their business activities.
This helps you:
Stay informed about important company developments.
Identify potential warning signs early.
Recognise changes that may create new business opportunities.
Reassess customers and partners when new information becomes available.
For account managers and customer success teams, monitoring is particularly valuable when maintaining relationships with existing customers.
It helps turn a one-time financial check into a more continuous approach to customer and risk management.
Step 6: Look beyond credit rating
Navigora Score simplifies financial risk assessment, but a single number never tells the entire story.
The rating is based on available financial information, including historical financial statements. Recent developments may not yet be reflected in the score.
Similarly, younger companies may have a limited financial history, making their situation harder to evaluate using historical financial data alone.
For a more complete assessment, combine Navigora Score with:
Recent financial statements and key financial indicators.
Payment defaults and debt information.
Revenue and profitability trends.
Ownership and management changes.
Industry and market conditions.
Relevant company news and business signals.
The best decisions are made by combining a clear risk indicator with a broader understanding of the company.
Make more informed decisions with Navigora Score
From prospect qualification to credit risk assessment, Navigora Score helps you understand the financial reliability of the companies you do business with.
Use it to identify financially stable prospects, compare potential partners, recognise warning signs and make more confident business decisions.
Instead of spending time interpreting financial information from multiple sources, you can start with a clear rating and explore the details whenever needed.
Want to understand what goes into the rating?
Read our guide Behind the Stars: How Navigora assesses credit risk to learn how the score is calculated and what it reveals about financial risk.
Ready to put Navigora Score to work?
Start exploring companies and make better-informed decisions with Navigora.
