Big ambitions, small town: How Pyhäjärven Kehitys hunts for growth with Navigora
Pyhäjärven Kehitys Oy uses Navigora to compare companies across neighbouring regions, spot expansion potential early and support both business attraction and advisory work.
The challenge: Understanding the business landscape beyond city limits
Pyhäjärvi is a town of just under 5,000 residents, located in North Ostrobothnia, western Finland. Pyhäjärven Kehitys Oy is the city’s non-profit subsidiary responsible for local business development and attracting new companies to the area.
Business Developer Regis Rouge-Oikarinen needed a faster way to understand the business landscape in neighbouring municipalities and identify companies with both the willingness and the capacity to expand their operations to Pyhäjärvi.
The solution: Comparable company data across regions
After adopting Navigora, Rouge-Oikarinen found a tool built for exactly this kind of regional comparison. Using company analytics, financial data and Navigora Score, he can evaluate businesses across neighbouring areas and identify which ones show real growth potential.
With Navigora, Rouge-Oikarinen can:
compare companies across different municipalities and regions
use geographic filters to analyse local business landscapes
identify companies with strong growth or expansion potential
review key figures, balance sheets and income statements
access decision-maker information for outreach
build targeted company lists and export them easily to Excel
Pyhäjärvi itself has more than 400 active business IDs, and Navigora gives Rouge-Oikarinen a quick view of the condition of each one—useful not only for attracting new companies, but also in his work as a business advisor, including supporting local business transactions.
Above all, I need comparable data. With Navigora, I get it easily and quickly.
— Regis Rouge-Oikarinen, Business Developer, Pyhäjärven Kehitys Oy
The results: Clearer view of regional growth potential
Navigora has become an essential tool for understanding which companies are well-positioned for growth. Rouge-Oikarinen uses it to evaluate company performance, compare regional business strengths and support advisory work with local businesses.
For a town like Pyhäjärvi, Navigora makes it easier to spot opportunities outside major growth centres and understand what drives success in different regions—all from one clear, comparable data source.
I wouldn’t manage without Navigora anymore.
— Regis Rouge-Oikarinen, Business Developer, Pyhäjärven Kehitys Oy
The impact
Faster identification of companies with expansion potential
Better regional comparisons through geographic company data
More targeted outreach with decision-maker information
Easier business analysis using financial statements and key figures
More efficient company list creation and Excel exports
Stronger support for business attraction, advisory work and local transactions
Navigora helps Pyhäjärven Kehitys Oy look beyond city limits—turning regional company data into real opportunities for growth.
