From reactive to proactive: How Kaukinen Consulting sharpens B2B prospecting with Navigora

The challenge: reactive sales built on manual prospecting

Kaukinen Consulting Oy is a boutique executive outplacement consultancy based in Espoo, serving clients nationwide across Finland. The firm supports CXO, VP, Director, and Head-level executives through critical career transitions — both as individuals and as an outplacement partner to companies. As Finland’s first AI-powered executive outplacement firm, Kaukinen Consulting keeps a close eye on the executive job market and equips clients with the best tools available for their job search. The company has grown revenue by more than 30% year-on-year for three consecutive years.

Growing B2B outplacement sales requires a proactive approach: identifying, using fresh data, which organizations have an active need to support executives through change. To do this, Julia Kaukinen, Founder and CEO of Kaukinen Consulting Oy, went looking for a domestic service that could deliver high-quality Finnish company and personal data.

Before Navigora, prospecting was done in bursts and reactively — there was no systematic way to screen target companies based on financial signals, which meant outreach often came too late to matter.

The solution: data-driven prospecting built into the CRM

Kaukinen Consulting first adopted Navigora to monitor quiet signals in the market. It quickly became clear the platform could do far more: automatically screening target companies by financial indicators and speeding up prospecting overall. As the reactive nature of the sales process became more apparent, Kaukinen dug deeper into Navigora’s range of use cases, cross-referencing the data against her own observations of shifts in the executive job market.

With Navigora, Kaukinen Consulting can:

• monitor financial and organizational signals across target companies

• screen and prioritize prospects automatically based on real-time triggers

• sync data directly into Pipedrive via API for a seamless sales workflow

• access municipal-level economic data alongside company data

• support clients’ hidden job market searches with the same platform

• reach the right companies at the right moment, instead of guessing

Navigora is the kind of growth company we like to support. The platform is very easy to use and requires no technical expertise. We connected it directly to our Pipedrive CRM via API key. Navigora also gave us access to municipal-level data and hidden job market search — we haven’t found that combination anywhere else. We think the value for money is exactly right.

— Julia Kaukinen, Founder and CEO, Kaukinen Consulting

Onboarding was smooth: Navigora provided a ready-made training video and walked the team through the platform’s features in depth, with practical tips tailored to Kaukinen Consulting’s specific business needs.

The results: timely, informed prospecting

Navigora has made a significant difference in speeding up Kaukinen Consulting’s prospecting. What used to be sporadic, reactive outreach is now a streamlined, data-driven process. Messages now reach the right companies at the right time — specifically those most likely to benefit from outplacement services. Today, Navigora serves two purposes for the firm: powering its own B2B sales, and adding direct value for clients navigating their own hidden job search.

According to Kaukinen, the best part of using Navigora is its no-frills functionality. There’s no unnecessary clutter on the platform — the team uses exactly what it needs, exactly when it needs it.

Navigora delivers easy, straightforward data quickly and without any hassle.

 — Julia Kaukinen, Founder and CEO, Kaukinen Consulting

The impact

Navigora helps Kaukinen Consulting turn scattered, reactive prospecting into timely, data-driven outreach — giving this fast-growing executive consultancy the same edge it helps deliver to the leaders it serves.