2–3 minutes

From 3,000 prospects to real partnerships: Lapland UAS’s story with Navigora

Lapland University of Applied Sciences uses Navigora to map partner companies faster, target outreach with website keyword search and back up project preparation with reliable industry data.

The challenge: Mapping thousands of potential partners quickly

Lapland University of Applied Sciences (Lapland UAS) forms half of the Lapland Higher Education Consortium, with around 5,600 degree students and 370 employees. As a pioneer in Arctic research, the university works closely with companies and other partners to develop solutions for the wellbeing and viability of the Arctic region.

Mirva Juntti, Head of Business at Lapland UAS, leads a team focused on connecting new companies with the university’s business services. By her estimate, as many as 3,000 companies in Lapland could still benefit from these services. What the team needed was a way to quickly map a large group of potential partner companies—and understand their backgrounds—without hours of manual research.

The solution: From guesswork to targeted outreach

After testing Navigora against the company information service it had used before, Lapland UAS found it to be a more intuitive and efficient fit for its goals. The team was won over early on by the onboarding support and the responsiveness of Navigora’s sales team, and found the platform easy to adopt from day one.

With Navigora, the team can:

quickly identify companies that match specific project criteria
search company websites using targeted keywords
access comprehensive company and industry information in one place
compare industries and municipalities with ready-made reports

The website keyword search in particular has been a breakthrough for the team’s project preparation work. By searching for the same terms that target companies use on their own websites, Lapland UAS has been able to reach out with far more relevant, concrete offers—and seen an exceptionally strong response rate as a result.

No more guesswork. By using the same keywords as the companies themselves, we were able to create much more relevant outreach.

— Mirva Juntti, Head of Business, Lapland UAS

The results: Faster project preparation, sharper industry insight

Project funders consistently expect a fast, clear picture of the companies involved before a project can move forward. Navigora’s industry reports—covering the leading companies in a given sector and region—have made this step far easier.

The regional comparison tool has also simplified the team’s work across Lapland’s different areas: it lets them quickly compare how a specific industry, such as tourism, is developing across regions, with charts that help the team see the bigger picture at a glance.

Navigora has streamlined company mapping and project preparation, allowing the team to focus on businesses that are genuinely interested in collaboration—something Juntti also finds valuable for applied research work more broadly.