Navigora vs. Goava:
Which sales intelligence platform is right for your team?
Navigora and Goava both help B2B teams find and prioritize the right companies. But the difference is in how far you want to go.
Goava is strongly focused on ICP-driven prospecting and AI agents that qualify and research prospects for sales teams. Navigora combines ICP and lookalike prospecting with broader Nordic company intelligence, giving teams access to 8M+ companies and 11M+ financial statements across four Nordic markets — helping you discover companies, analyze financials, monitor business signals, explore markets and turn data into action.
And with Navigora starting at just €80/month, powerful Nordic company intelligence is within reach for teams of all sizes.
Navigora vs. Goava at a glance
| Navigora | Goava | |
| Best for | Teams that want prospecting and broader Nordic company intelligence | Sales teams focused strongly on ICP-led prospecting and automated research |
| ICP & lookalikes | Use your best customers to find and rank similar companies with AI | Build ICPs and rank prospects using Goava Score and AI agents |
| Company discovery | With Navigora’s AI-powered search you can explore millions of Nordic companies across 800 industries, using financial, geographic, company and website data to find opportunities beyond your existing ICP | Segments, filters and ICP-based prospect discovery |
| Financial intelligence | Go beyond basic prospect data with access to 11M+ financial statements, company scores, risk indicators and industry benchmarking. | Financial information available within company research and dashboards |
| Signals & monitoring | Monitor companies, risks, business changes and public procurements with Navigora Signals | ICP, Prospecting, Research and Signal Agents focused on prospecting workflows |
| AI & workflows | AI search, Scouter, Signals, OutReach and Navigora MCP for MCP-compatible AI tools | Strongly connected to CRM enrichment and CRM-based recommendations |
| Starting price (per user) | From €80/month (€960/year billed annually) | Starting at €390/month (€4680/year) |
Find the right companies — even beyond your ICP
Navigora Scouter uses AI to analyse your best customers and find similar companies, while Company Search lets you explore new industries, regions and company profiles across the Nordics.
Build your ICP. Find your lookalikes. Discover what’s beyond them.
Know who’s worth pursuing — and when
Go beyond a good ICP match. Navigora helps you analyse financial health, compare companies and monitor relevant business signals, risks and changes.
With Navigora Score, Company Comparison and Signals, you can understand who to target, why they matter and when to act.
Bring Navigora into the tools you already use
Connect Nordic company intelligence to MCP-compatible AI tools, export company and decision-maker data to Excel, or move it into supported CRM systems.
Your tools. Better company intelligence.
Navigora vs. Goava Pricing
Navigora’s Gold package starts at €80/month when billed annually (€960/year).
Goava currently lists Discover Starter at €350/month on its monthly plan. Starter includes one Nordic market and 300 AI credits per month.
The right choice depends on what your team needs — but for companies looking for Nordic prospecting, company search, financial intelligence, monitoring and broader business data in one platform, Navigora offers a lot of ground to cover from a much lower starting price.
So, which should you choose?
Choose Navigora if you want to…
Find companies that resemble your best existing customers
Build and refine target groups with AI
Discover opportunities outside your existing ICP
Search and analyse Nordic companies in depth
Evaluate company financials and risk
Compare companies and industries
Monitor business changes and opportunities automatically
Work with Navigora data through MCP-compatible AI assistants
Use company intelligence across sales, marketing, finance and business development
Frequently asked questions
Is Navigora a Goava alternative?
Yes. Both Navigora and Goava support Nordic B2B prospecting, company discovery and sales intelligence.
Navigora is particularly suited to teams that want prospecting capabilities alongside broader company, financial, risk, market and monitoring intelligence.
Can Navigora create an ICP and find similar companies?
Yes. Navigora Scouter starts from a group of your strongest customers, analyses what they have in common and uses AI to find and rank similar companies.
You can then refine those prospects or explore entirely different markets and segments using Navigora’s wider company search and intelligence capabilities.
What is the biggest difference between Navigora and Goava?
Goava is strongly centred around ICP-driven sales prospecting and AI agents that automate qualification and research.
Navigora also supports ICP and lookalike prospecting, but combines it with deeper company search, financial analysis, company scores, automated monitoring, company comparison, regional intelligence and AI connectivity through Navigora MCP.
Which is better for Nordic company data?
Navigora is built around Nordic company intelligence across Finland, Sweden, Denmark and Norway, combining company information with financials, decision-makers, business signals and other data.
Goava also provides Nordic company data, but its Discover product is more explicitly positioned around prospecting, ICP scoring and sales agents. Goava Discover Starter currently includes one market, with additional markets sold separately.
Which is better for finding companies like my best customers?
Both platforms offer capabilities around existing customers and ICPs.
Navigora Scouter is specifically designed to analyse a group of your best customers, identify shared characteristics and find and rank similar companies. Those results can then be explored further using Navigora’s company, financial and market intelligence.
Which is better for financial analysis?
Navigora goes beyond basic company financial information with Navigora Score, financial benchmarking, risk indicators and side-by-side Company Comparison.
This makes it useful not only for identifying prospects but also for evaluating customers, partners and suppliers before making business decisions.
Does Navigora work with ChatGPT, Claude and other AI tools?
Navigora MCP is designed to connect Navigora company intelligence to MCP-compatible AI tools. This allows users to work with company details, financials, scores, personnel and other Navigora data directly through their preferred compatible AI assistant.
Which is cheaper: Navigora or Goava?
Navigora is cheaper as it starts at €80/month when billed annually (€960/year). Goava currently lists Discover Starter at €350/month on monthly billing.
Ready to turn company data into growth?
Explore how Navigora helps your team search companies, filter target groups, analyse financials and follow relevant changes.